Ambry Genetics
1 Enterprise
Aliso Viejo, CA 92656
Aliso Viejo, Calif., June 26, 2014? Today, Ambry Genetics and the Mauli Ola Foundation (MOF) announced the Battle for the Breasts, an online surf video contest, powered by Surfline. The goal of this three-month event is to increase public awareness of breast cancer and the importance of early detection and screening. Sixteen randomly selected cancer center/clinic foundations will be represented by the world’s top women’s surfers for a chance to win up to $50K of the total prize purse, $125K, worth of hereditary breast cancer testing vouchers donated by Ambry Genetics.
“Early detection for breast cancer is the key to making this disease curable. Targeting women to appropriate screening, based on their personal or family history, or results of genetic testing, is the most effective mechanism we have for preventing breast cancer and saving lives,” said Charles Dunlop, CEO of Ambry Genetics.
In the Battle for the Breasts, the Association of Surfing Professionals top women’s surfers’ video submissions will compete against each other for the fight against breast cancer. Each surfer will be paired with a cancer center/clinic foundation and will surf on its behalf. The top 4 surfers will win genetic testing vouchers for the foundation they are chosen to represent. The remaining 12 foundations/clinics will also receive a voucher for a comprehensive BRCA1 & 2 analysis for participating in the contest. Ambry Genetics plans to donate all vouchers for testing to these foundations on behalf of the surfer’s overall performance.
“The goal here is to educate a younger generation about the importance of early detection. It’s my belief that women’s surfing, with their colorful personalities, rising performance level’s, connection to nature, and growing fan base, makes for the perfect voice,“ says Hans Hagen, Mauli Ola Foundation Executive Director.
The online submission form enters the cancer clinics in a lottery drawing to be held during this year’s National Society of Genetic Counselors Annual Meeting in New Orleans, LA. Sixteen cancer centers/foundations will be selected at random in the drawing on Friday, September 19th, 2014 at the Ambry Genetics Booth #409. Surf video entries will be accepted beginning Thursday, July 10th through Monday September 22, 2014. The voting competition begins October 1st and closes on October 28th, in honor of Breast Cancer Awareness Month. The winner will be notified via email on October 31, 2014.
"Educating the youth is vital, knowledge is power, “ said Sunny Garcia, MOF Ambassador, 2000 World Champion Surfer.
Mauli Ola is a 501 (c)(3) organization promoting education, awareness of genetic diseases and to increase research for genetic disorders. MOF raises funds to support programs for kids and adults with life-threatening illnesses and disabilities through social events such as music concerts, sports tournaments, galas, and other great events. We want surfing and other ocean activities to provide an enjoyable and healthy way of life through natural treatments. For more information, visit: www.mauliola.org.
Ambry Genetics, a subsidiary of REALM IDx, Inc., translates scientific research into clinically actionable test results based upon a deep understanding of the human genome and the biology behind genetic disease. It is a leader in genetic testing that aims to improve health by understanding the relationship between genetics and disease. Its unparalleled track record of discoveries over 25 years, and growing database that continues to expand in collaboration with academic, corporate and pharmaceutical partners, means Ambry Genetics is first to market with innovative products and comprehensive analysis that enable clinicians to confidently inform patient health decisions.
Media Contact
Mickie Henshall
Chief Marketing Officer
REALM IDx
mhenshall@realmidx.com