“STANDUP FOR THE CURE MIAMI” EVENT ON NOVEMBER 7 TO RAISE AWARENESS AND FUNDING FOR BREAST CANCER RESEARCH

October 27, 2015

FOR IMMEDIATE RELEASE

Ambry Genetics
1 Enterprise
Aliso Viejo, CA 92656

MEDIA ADVISORY
FOR IMMEDIATE RELEASE
Contact: Jess Sims
212-880-5242, jess.sims@ogilvy.com

“STANDUP FOR THE CURE MIAMI” EVENT ON NOVEMBER 7 TO RAISE AWARENESS AND FUNDING FOR BREAST CANCER RESEARCH
Ambry Genetics is sponsoring Miami event to raise funds and awareness for early breast cancer
Detection, research, treatment and education

WHO:  Stand Up for the Cure, a non-profit organization using standup paddling to raise awareness and funds for breast cancer research, is hosting the event.
Sponsors include Ambry Genetics, a leader in clinical genetic diagnostics and genetics software solutions and Riviera Paddlesurf. 

WHAT: “Standup for the Cure Miami,” is a day of paddling and fun family activities for a good cause, including a “Sea of Pink Parade”, races for men, women and children and relay teams, as well as a health expo and live music and great local food.
Additionally, technicians will be available on-site to provide free breast or skin cancer examinations.
Spokespersons will be available to discuss the event, how to get involved and raise funds and the role of genetic testing in breast cancer, including: stand up paddle world champions Brennan Rose and Zane Schweitzer and a genetic counselor to answer questions on the link between genetics and breast cancer risks and the importance of early detection.

WHEN:  Saturday, November 7, 2015, 8:00 AM-2:00 PM, EST

WHERE: The Miami Yacht Club, 1001 MacArthur Causeway, Miami, FL 33132

WHY: According to the American Cancer Society, there are over 300,000 new cases and over 40,000 lives claimed in the United States every year due to breast cancer. Early detection is key in disease treatment, yet many women still are not getting regular breast exams. Standup for the Cure Miami is a unique opportunity to raise funds and awareness for breast cancer research, and for all registered participants to have a free exam.
To register for the event, please go to: https://www.crowdrise.com/StandupfortheCureMiami2015

For more information, and to register for the event, please email info@standup-for-the-cure.org, for media inquiries please contact Jess Sims at jess.sims@ogilvy.com.


About Ambry Genetics ®

Ambry Genetics, a subsidiary of REALM IDx, Inc., translates scientific research into clinically actionable test results based upon a deep understanding of the human genome and the biology behind genetic disease. It is a leader in genetic testing that aims to improve health by understanding the relationship between genetics and disease. Its unparalleled track record of discoveries over 25 years, and growing database that continues to expand in collaboration with academic, corporate and pharmaceutical partners, means Ambry Genetics is first to market with innovative products and comprehensive analysis that enable clinicians to confidently inform patient health decisions.

Media Contact
Mickie Henshall
Chief Marketing Officer
REALM IDx
mhenshall@realmidx.com

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